gyselroth™ developed the brand and communication strategy together with the founding family and the team. This resulted in the new brand identity, enhanced by a name change from ‘U.W. Linsi Stiftung’ to the ‘Linsi Foundation’ to reflect generational change and the global field of activity.
“You can’t not communicate. It was from this starting point and with the aim of giving our foundation a visible identity that we approached gyselroth™. Developing the brand identity was a very exciting and enriching process. I am convinced that the result reflects both the internal and external perception of the Linsi Foundation.”
Claudia Linsi
Linsi Foundation
In addition to the newly created website, an annual report provides regular information on the Foundation’s activities. To mark the 25th anniversary, a publication was produced that introduces the project partners in the form of a photo competition.
Industry
Non-profits
Deliverables
Research and Insight
Brand Strategy
Naming
Content Strategy
Internal Activation
Brand Design
Design Systems
Storytelling
Guidelines
Content
Information Architecture
Websites
Brand development for the charitable Swiss foundation
The Linsi Foundation is a Swiss grant-giving foundation with a family background. The foundation’s income is based on the economic success of Belimo Holding AG. The foundation funds initiatives worth tens of millions each year and has not yet been publicly visible.