Industry
Education
Deliverables
Research and Insight
Brand Strategy
Content Strategy
Brand Design
Design Systems
Storytelling
Guidelines
Information Architecture
Websites
New brand identity for Zurich cantonal school
The Kantonsschule Hottingen in Zurich is a public high school with a focus on economics and law. The decision of the Zurich Cantonal Council to introduce a uniform corporate design for the cantonal administration made it necessary to revise the school’s brand identity.
gyselroth™ developed the new brand image for the Hottingen Cantonal School taking into account the new cantonal design guidelines.
In order to ensure that the Cantonal School of Economics and Law continues to have an expressive character, the focus was on visuals with high recognition value. It gives the website and printed materials an unmistakable style and is therefore the key distinguishing factor from other Zurich cantonal schools.
