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Brand development for the New Generation #JazzLab
The ‘New Generation #JazzLab’, initiated by Jaguar, has added another pillar to the Festival da Jazz. It is a competition between a masterclass and a sponsorship prize for up-and-coming jazz musicians.
gyselroth™ expanded the brand architecture of the festival to ensure the ‘New Generation #JazzLab’ has its own presence working in tandem with the existing brand.
The website set up for the New Generation #JazzLab covers all phases of the competition: Alongside information, the participating bands can submit their applications, including audio samples, and the jury can submit their evaluation in a secure area.
“What’s true for Jaguar can also be said of jazz: A ceaseless drive towards future-focused innovations built on a strong foundation of tradition and a rich history. The ‘New Generation #JazzLab’ presented by Jaguar perfectly embodies this idea.”
Damian Donnellan
Managing Director, Jaguar Land Rover Switzerland
