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Brand identity for the human resources company
HC Solutions offers operational HR management services with customised outsourcing solutions. The company was founded in 2012 with offices in Zurich and Zug. After several years of successful growth, the focus was on modernising the brand identity.
gyselroth™ optimised and supplemented the existing design elements and created guidelines for print and social media. Based on the new brand design, gyselroth™ created a new website.
The focus is on new visuals that offer a personal insight into the company and emphasises the human element of its services. This effect was reinforced by a handwritten illustration style that provides orientation in the form of icons.
