Industry
Technology & Innovation
Deliverables
Research and Insight
Brand Strategy
Brand Architecture
Internal Activation
Brand Design
Storytelling
Guidelines
Brand Activation
Information Architecture
UX/UI Design
Digital Product Design
Design Systems
Websites
Awards
REBRAND 100® Global Award
Rebrand for a world-leading lab technology company
CAMAG is the world’s leading manufacturer of thin-layer chromatography instruments. This extremely precise technology is used to analyse the individual components of liquid substance mixtures. Based in Muttenz, the company is established in more than 120 countries and supplies laboratories, universities, organisations and other customers from a wide range of industries through a variety of distribution partners.
In connection with the launch of a new product line, gyselroth™ came up with a full rebrand for the company. A particular focus was on meaningful and concise storytelling. An image film was produced for the launch of the new product range, focusing heavily on emotions and impressively conveying the technological innovation on a human level.
The new, fully automated device generation is a significant development step in the analysis process. The aim of the rebrand was to create a brand identity that does justice to this technological innovation and has a lasting positive impact on the perception of thin-layer chromatography. The high degree of automation of the devices and their simplified use is reflected in the product presentation. These aspects were also highlighted in the development of the digital platform. The focus was on providing customers and distribution partners with a clear and attractive user experience.
