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Brand development for the Impact Summit
The first ‘BlueOrchard Impact Summit’ took place in Pontresina, and was aimed at international executives and decision-makers from business and politics. The importance of investments in developing countries for the benefit of education, climate protection and sustainability was discussed in an intimate setting. Financial resources from the private and public sectors are necessary to achieve the Sustainable Development Goals defined by the UNO on a global level by 2030. The summit was organised by the asset manager BlueOrchard, headquartered in Zurich and with several offices on four different continents.
gyselroth™ developed the brand identity for the two-day event. It reflects the guiding principle of the event ‘Closing the Gap’.
At first, the intended visitor experience at the summit as a whole was defined in an experience workshop and the various points of contact with the brand derived from this. The next step was to create a consistent and convincing brand identity for the various touchpoints.
The Impact Summit distinguishes itself through a brand design that is independent of BlueOrchard in order to underline the non-commercial and non-political character of the event. The designed brand elements were used in various print documents as well as on the summit's newly developed website.
For a consistent brand experience, gyselroth™ also designed the design elements for the event on site. These included various information boards and information signs for spatial orientation.
“The brand identity perfectly reflects the character of the Impact Summit.”
Ebony Satti
Head of Investor Relations
